About Us

Founded with Purpose: Clean Water

Clean water is essential to all life. Our vision is to improve the access of clean water equitably to everyone on the planet and reduce the amount of waste in our environment.

We have designed a filter that consists of state-of-the-art, high specification purification technology in a media filter with a system of interchangeable products that delivers clean water anywhere. Our filtration technology exceeds the World Health Organization's (W.H.O.) highest three-star standard in terms of bacterial reduction and these results have been independently verified by an accredited laboratory in the U.S.

Our purification technology has been purifying water for travelers, soldiers and adventurers around the world for decades, and we thought it was about time to put this amazing technology in everyone’s pocket, so we created Ice°Bottle and Ice°Cap, as well as our Ice° Filter Straw

Every day, more than 1.3 billion single-use plastic drinking bottles are purchased around the world. Only a small portion of these bottles are recycled (some estimate less than 10%), with the majority of these ending up in landfills or our oceans.

We all need to hydrate, and we believe there is a more sustainable and healthier way to do it.

Another water bottle? Not quite. You haven’t seen anything like this yet. Our Ice°Bottle is beautiful and infinitely recyclable. Pair it with our patented Ice°Cap and filter tap water anywhere in the world to get clean, great tasting water. You’ll never have to buy or use another single-use plastic bottle again. (We hope!)

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