Pure Hydration was originally founded to provide one of the most basic human needs: clean water.
Our patented MAD™ purification technology has been purifying water for soldiers and adventurers around the world for decades, and we thought it was about time to put this amazing technology in everyone’s pocket, so we created Ice°Bottle and Ice°Cap.
Every day, more than 1.3 billion single-use plastic drinking bottles are purchased around the world. Only a small portion of these bottles are recycled (some estimate less than 10%), with the majority of these ending up in landfills or our oceans.
We all need to hydrate, and we believe there is a more sustainable way to do it.
Another water bottle? Not quite. You haven’t seen anything like this yet. Our Ice°Bottle is beautiful and infinitely recyclable. Pair it with our patented Ice°Cap and filter tap water anywhere in the world to get clean, great tasting water. You’ll never have to buy or use another single-use plastic bottle again. (We hope!)
Ditch the plastic.