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Beautiful. Durable. Sustainable.


Hydration Redesigned

Heroes Collection

In appreciation of those serving our communities.


For every Hero bottle sold, Pure Hydration will donate $10 to Meals4Heroes who provide meals from local restaurants to medical professionals working in New York city hospitals.

Introducing Ice°Cap

The World's First Filter Cap


Pure, great tasting water from any tap. We miniaturized the filter to purify tap water. The Ice°Cap is a revolutionary no-leak, water purification drink cap. You won't want to be without it!

Clare Mackie Collection

Whimsical illustrations by renowned UK based artist.


We are thrilled to be partnering with artist, Clare Mackie, offering a sample of playful illustrations which always leave us feeling a little lighter. Her happy designs will gently cheer your day.

Shop Collection

Artwork By: Clare Mackie

Beautiful. Durable. Sustainable.

Hydration Redesigned

Heroes Collection

In appreciation of those serving our communities.


For every Hero bottle sold, Pure Hydration will donate $10 to Meals4Heroes who provide meals from local restaurants to medical professionals working in New York city hospitals.
Shop now

Introducing Ice°Cap

The World's First Filter Cap


Pure, great tasting water from any tap. We miniaturized the filter to purify tap water. The Ice°Cap is a revolutionary no-leak, water purification drink cap. You won't want to be without it!
Learn More

Clare Mackie Collection

Whimsical illustrations by renowned UK based artist.


We are thrilled to be partnering with artist, Clare Mackie, offering a sample of playful illustrations which always leave us feeling a little lighter. Her happy designs will gently cheer your day.
Shop Collection

Artwork By: Clare Mackie

Did you know?

1.3 Billion

single-use plastic drinking bottles are purchased every day, world-wide. The majority of these end up in landfills, or worse, our oceans.

OUR GOAL

Eliminate the need for single-use plastic bottles.
Lofty? You Bet.

Get to Know Us

We designed Ice°Bottle with a whole new life cycle.


Featured Products


No More Plastic Please

Regular price $27 +

Piggies

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Bunny

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Women Shoppers

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Jaguar

Regular price $27 +

Elephant

Regular price $27 +

Panda

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Polar Bear

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Rhino

Regular price $27 +

Tiger

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Snow Leopard

Regular price $27 +

Everyday Hero

Regular price $35 +

Nurse Heroes

Regular price $35 +

Masked Heroes

Regular price $35 +

White

Regular price $27 +

Ice

Regular price $27 +

Good Vibes

Regular price $27 +

Drink Up

Regular price $27 +

Introducing...

The World’s First Filter Cap